Endurance Events Generated $5.4 Million to the Mid-Shore Region

CAMBRIDGE, MD, January 23, 2015 - IRONClub Maryland, the non-profit booster organization created to support the IRONMAN Maryland triathlon and the IRONMAN 70.3 Eagleman triathlon, released its 2014 Community and Economic Impact Report. The report indicates that the inaugural IRONMAN Maryland triathlon, which took place on September 20th, generated an estimated $2.8 Million in economic impact for Dorchester County and $3.4 Million for the region. When combined with the impact of the IRONMAN 70.3 Eagleman triathlon, the impact numbers total $4.1 Million for Dorchester County and $5.4 Million for the region.

“We are so pleased to announce these findings today,” said Amanda Fenstermaker, Director of Tourism for Dorchester County. “In five short months, with the support of over 200 founding members of IRONClub Maryland, Dorchester County was able to orchestrate a world-class event that attracted an estimated 4,600 visitors from across the world. We saw a 54x return on our investment in endurance events last year. That’s very encouraging as we work to grow the economic impact of these events in 2015 and beyond.”

The group engaged BEACON, the Business Economic and Community Outreach Network at Salisbury University, to conduct the economic impact studies. The report also highlights feedback from race participants, local residents and business owners.

“IRONMAN Maryland exceeded our expectations as a first-time event,” said Philip LaHaye, Vice President of North American Operations for IRONMAN. “The support from the City of Cambridge and Dorchester County, as well as the residents and business community, was amazing. The feedback from participants has been very positive and there is a lot of interest from athletes in the 2015 race. We look forward to working with the community to organize many more exceptional events.”

The 2015 IRONMAN 70.3 Eagleman triathlon will take place on Sunday, June 14th and the IRONMAN Maryland triathlon will take place on Saturday, October 3rd. According to Race Director Gerry Boyle, planning is underway to improve the experience for the athletes and spectators for both endurance events.

“One of the features the racers liked most about IRONMAN Maryland was how integrated it was in the community,” said Boyle. “We’ve received fantastic feedback about the kindness and enthusiasm of the volunteers and spectators and we are planning ways to make it even easier for people to enjoy the event. The community came together to make last year’s race special. We want even more residents and visitors to come out to cheer, have fun, and most importantly support our local economy this year. The whole world is watching and they have heard what a welcoming place this is.”

Volunteers can register for both 2015 IRONMAN events by visiting www.ironman.com.

Download the Community & Economic Impact Report